I was THIS!! close to finally updating my prices.
I have quit teaching yoga, and January is the month where I wrap everything up that was related to the combination: Writer/Yoga teacher.
Which means someone who has ample time to invest in her writing and publishing biz, because yoga doesn’t take up that many hours.
I m now moving into the combination: Writer/ full-time job.
Not because I think writing/publishing will not be able to support me. I know it will. The reason I will be working is that I don’t want to spend the rest of my days behind my computer as a writer/publisher.
It’s terribly lonely.
Writing is my calling, and is as natural as breathing to me. But I don’t like other people relating to me as a writer.
If I set one foot out the door, I am no longer a writer.
And also: I want to have colleagues to have fun with, feel normal, and sport my book empire in my free-time. Just like other people manage to raise children next to their job.
The biggest change this meant for my book business was that I would no longer be selling my own books but only through the website of the publisher.
This also meant I could remove the 25% discount that was on the publisher site as an incentive to order there, instead of directly from me.
And I looked forward to taking the discount off as well!
I always thought it was a bit cheap. And a bit hollow even, since I never adapted it. Rule one of pricing is that all special offers must be temporarily.
So I was happy this new phase allowed me to have standard prices, instead of the shouty 25% off.
Maybe this is a good point to mention, that in the Netherlands we have fixed pricing for books. Which is both boring as well as a sign of over-regulation, but at it does give the business some prestige as well.
It blesses books with an aura of sacredness.
No tacky selling techniques allowed in the holy temple of the book store.
Maybe that too, was why I looked forward to having a standard price and be done with it. Until I unexpectedly changed my mind.
I was already typing the post, announcing I would take the offer down, and giving a last chance to order at 25% off this month;
When suddenly I halted in my steps.
Or my keys.
I didn’t want to do it.
Now I m sure there are commercial reasons not to do it.
For instance: Few book stores are familiar ordering at Lulu.com, which means they’re also not familiar or maybe don’t apply for discounts Lulu could give them. So if a reseller makes it to my online book shop: At least I ll be giving them a 25% sales margin.
Also: there are delivery costs, and offering a discount can make up for those up as well.
But I think the real reason I suddenly felt so resistant to taking the discount down was because I was STILL grateful that people ordered through that website even when I was no longer offering to buy directly from me. I didn’t have to do anything.
Not selling books personally.
Not signing a contract with a publishing house:
I was my own woman, and it was made possible because my readers made an effort to order my book online, on a website they had probably never heard of before.
Lulu is a printing-on-demand publisher that has been around since 2002, and delivers worldwide.
Sometimes there is a flag at the top right to select your correct store/ country.
If you don’t, you may be looking a prices in a currency that’s not yours, and getting special offers that are not yours.
F.e. Dutch Lulu has a monthly free shipping offer, where as Anglosaxon countries are all tied to International Lulu and have different dates for their free shipping offer.
It is because of things like this, that I think that anybody who is willing to do this deserves to be rewarded for their interest in my work.
So I there you have it!
My books will have a 25% OFF till the end of time.
I’m currently revising the White Tigress Yoga book, which desperately needed an update.
I will be re-releasing it very soon.
My other books for 2020 are:
1. Reboot – a hero’s journey. Diary 2017-2019
2. I M NOT CHANGING MY FUCKING SHOW
3. Big Mistress – confessions, columns and sex advice from the other woman
4. Blote Kont- verhalen over mannen, macht en dagjes uit (Dutch)
I also have a private email list called Secrets.
An Unexamined Life is Not Worth Living
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